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Tourism: The Business of Hospitality and Travel, Global Edition
For introductory hospitality or tourism courses A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6th Edition, the perfect textbook for students taking their first hospitality or tourism class.It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality, and personal selling.The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses.Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills.This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.
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Hospitality and Tourism Marketing : Building Customer Driven Hospitality and Tourism Organizations
Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19.Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back.In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear.This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector.With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.
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Researching Hospitality and Tourism
"Takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation... a key subject-specific resource in our fields."- Dr Peter Lugosi, Oxford Brookes University "Currently the leading book of its kind... students and other novice researchers will find it accessible and user-friendly.Highly recommended."- Professor Roy C. Wood, University of MacauBob Brotherton offers an uncluttered guide to the key concepts and essential research techniques in hospitality and tourism.By providing an authoritative introduction, students are taken through the issues and decisions that need to be considered to conceive, plan, conduct and write up a research project. With updates to every chapter and an array of practical examples, this new edition takes students step-by-step through each decision and action stage of the research process, from identifying a topic and formulating the research question to carrying out research and analysing findings. A companion website will provide a host of student resources including links to video and web resources, suggested further reading, free to download journal articles, and test questions for each chapter.
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Elements
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'According to what elements were other elements named?'
Other elements were named according to a variety of factors, including their physical and chemical properties, their place of discovery, and the scientists or mythological figures they were named after. For example, some elements were named after the place where they were discovered, such as germanium (discovered in Germany) and polonium (discovered by Marie Curie in Poland). Others were named after famous scientists, such as einsteinium and fermium. Some elements were named after mythological figures, such as thorium (named after the Norse god Thor) and neptunium (named after the planet Neptune).
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Why sentence elements?
Sentence elements are important because they help to structure and organize a sentence, making it clear and easy to understand. By identifying and using different sentence elements such as subjects, verbs, objects, and modifiers, writers can convey their message effectively and convey the intended meaning. Understanding sentence elements also helps writers to avoid common grammatical errors and create well-constructed sentences that flow smoothly.
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What are elements called when they combine with other elements?
When elements combine with other elements, they are called compounds. Compounds are formed when two or more different elements chemically bond together. This bonding can occur through various types of chemical reactions, resulting in the formation of new substances with unique properties. Compounds play a crucial role in the composition of matter and are the building blocks of countless substances in the natural world.
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What are sentence elements?
Sentence elements are the building blocks that make up a sentence. They include subjects, verbs, objects, adjectives, adverbs, and more. Each element plays a specific role in the sentence structure, helping to convey meaning and create clear communication. Understanding sentence elements is essential for constructing grammatically correct and coherent sentences.
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Elements
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Elements
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Robots, Artificial Intelligence and Service Automation in Travel, Tourism and Hospitality
Using a combination of theoretical discussion and real-world case studies, this book analyses the use of robotics, artificial intelligence and services automation (RAISA) within the travel, tourism and hospitality industries.Divided into two sections, the book first concentrates on the theoretical aspects surrounding the use of RAISA in travel, tourism and hospitality.Themes explored include:economic fundamentalscustomer attitudeschatbot adoptionservice qualityFollowing on from this, the second section concentrates on current and future use of RAISA technologies in specific subsectors of the tourism economy: hotels, restaurants, travel agencies, museums, and events.With an international scope of authorship and focus, the book is a useful reference source for scholars, students, and general readers interested in robotics, artificial intelligence, and automation technologies.Alongside this, the business insights and case studies examined in the book offer practitioners guidance on how these technologies can and will be incorporated into organizations, particularly those in the travel and tourism industry.
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The elements of drawing & the elements of perspective
This book has been considered by academicians and scholars of great significance and value to literature.This forms a part of the knowledge base for future generations.So that the book is never forgotten we have represented this book in a print format as the same form as it was originally first published.Hence any marks or annotations seen are left intentionally to preserve its true nature.
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What are exciting elements?
Exciting elements are the components of a situation, experience, or story that create a sense of anticipation, interest, or thrill. These elements can include unexpected plot twists, high stakes, intense action, or compelling characters. Exciting elements are what keep audiences engaged and eager to see what happens next, whether in a movie, book, game, or real-life experience. They are essential for creating a sense of excitement and enjoyment.
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What are molecular elements?
Molecular elements are the basic building blocks of matter that exist in the form of molecules. These elements are made up of atoms that are chemically bonded together to form stable structures. Examples of molecular elements include oxygen (O2), hydrogen (H2), nitrogen (N2), and chlorine (Cl2). These elements are essential for the formation of compounds and play a crucial role in various chemical reactions and biological processes.
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What are organizational elements?
Organizational elements refer to the fundamental components that make up an organization's structure and functioning. These elements can include the organization's mission, vision, goals, policies, procedures, culture, leadership, communication channels, and decision-making processes. They are essential for creating a framework that guides the organization's operations and helps it achieve its objectives. By understanding and effectively managing these elements, organizations can improve their performance and adapt to changes in their environment.
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What are window elements?
Window elements are the individual components that make up a window, such as the frame, sash, glass panes, and hardware. These elements work together to provide functionality, security, and aesthetic appeal to the window. Each element plays a specific role in the overall performance of the window, from allowing light and air to enter a space to providing insulation and protection from the elements. Proper maintenance and care of these elements are essential to ensure the window functions effectively and lasts for a long time.
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