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  • Intellectual Property
    Intellectual Property

    Intellectual Property offers unrivalled coverage of all major intellectual property rights and is designed to equip you with a strong understanding of the wealth of domestic, European and international laws at play in this area. This tenth edition has been substantially updated and streamlined to ensure the book best fits the contemporary intellectual property syllabus.Key updates to the new edition include: · Significant restructuring to reduce the length of each chapter without compromising on coverage of each topic. · A revised chapter structure which maps closely to the structure of a typical intellectual property module. · Discussion on the creation of a European patent with unitary effect and a Unified Patents Court. · Coverage of the new codifying trade mark regulation and the trade mark directive requiring implementation in 2019. · An outline of the Intellectual Property (Unjustified Threats) Act 2017. · Consideration of the potential wide-ranging effects of Brexit in relation to intellectual property rights and protections.

    Price: 51.99 £ | Shipping*: 0.00 £
  • Tourism: The Business of Hospitality and Travel, Global Edition
    Tourism: The Business of Hospitality and Travel, Global Edition

    For introductory hospitality or tourism courses A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6th Edition, the perfect textbook for students taking their first hospitality or tourism class.It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality, and personal selling.The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses.Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills.This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

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  • Intellectual Property Strategy
    Intellectual Property Strategy

    How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry. Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams.In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators.Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy-especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class.Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy.A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization.Palfrey identifies the essential areas of intellectual property-patent, copyright, trademark, and trade secret-and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions.By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.

    Price: 15.99 £ | Shipping*: 3.99 £
  • Intellectual Property Law
    Intellectual Property Law

    A uniquely practical approach to intellectual property law: unfold the problem, reveal the law, apply to life. Using this new and innovative textbook, students are given a problem scenario to unfold; as they do this they will learn to understand the key questions and issues surrounding each area of intellectual property law. As each problem is explored, clear explanations reveal the central legal concepts underpinning the relevant topic.Further illustrations and references to the problem apply the law, enabling students to see for themselves how the law interacts with everyday life and business and giving them a deep and practical understanding.Online Resources A range of additional online resources are provided online, including guidance on how to approach the questions contained in the book, regular updates on legal developments, links to useful websites, and examples of relevant documents.

    Price: 48.99 £ | Shipping*: 0.00 £
  • What is intellectual disability?

    Intellectual disability is a condition characterized by limitations in intellectual functioning and adaptive behavior. Individuals with intellectual disability may have difficulties with reasoning, problem-solving, and learning new skills. This condition typically manifests before the age of 18 and can vary in severity, with some individuals requiring more support than others to navigate daily life. Support services and interventions are often provided to help individuals with intellectual disability reach their full potential and lead fulfilling lives.

  • What are intellectual hobbies?

    Intellectual hobbies are activities that stimulate the mind and engage one's cognitive abilities. These hobbies often involve learning, problem-solving, and critical thinking. Examples of intellectual hobbies include reading, writing, puzzles, chess, and learning a new language. Engaging in intellectual hobbies can provide mental stimulation, enhance cognitive skills, and offer a sense of fulfillment and enjoyment.

  • What is intellectual further education?

    Intellectual further education refers to the process of continuing to expand one's knowledge and skills beyond formal education. It involves engaging in activities such as attending workshops, seminars, or online courses to deepen understanding in a particular subject area or to acquire new skills. Intellectual further education is a lifelong pursuit that allows individuals to stay current with advancements in their field and to remain intellectually stimulated. It can also lead to personal growth and career advancement.

  • What is an intellectual disability?

    An intellectual disability is a condition characterized by limitations in intellectual functioning and adaptive behavior. This means that individuals with intellectual disabilities may have difficulty with reasoning, problem-solving, and learning new information, as well as challenges in everyday activities such as communication, social skills, and self-care. Intellectual disabilities can vary in severity, and they often manifest in childhood and persist throughout a person's life. It is important to provide support and accommodations to individuals with intellectual disabilities to help them lead fulfilling and independent lives.

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  • Intellectual Property CD
    Intellectual Property CD

    Waterparks, composed of Awsten Knight vocals, guitar, Otto Wood drums, and Geoff Wigington guitarmdash manically move forward, shucking and jiving between fits of rock, alternative, and electronic with pop ambition and hiphoprsquos bold and blatant disregard for the rules.The band announced their 5thnbspstudio album INTELLECTUAL PROPERTY on their Kerrang Cover in November.The Houston trio has landed the covers of Alternative Press, V Magazine, Kerrang, Rock Sound, and more and have garnered support from Spotify, Apple Music, and Amazon Music, finding themselves on numerous New Music Fridays and countless rockalt playlists. The band has also topped the Billboard 200 chart.Waterparksrsquo unique and genreblending sound puts them in a lane all their own, melding rock, pop, hiphop, alternative, indie, electronic, and even RampB.

    Price: 12 £ | Shipping*: £
  • Hospitality and Tourism Marketing : Building Customer Driven Hospitality and Tourism Organizations
    Hospitality and Tourism Marketing : Building Customer Driven Hospitality and Tourism Organizations

    Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19.Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back.In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear.This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector.With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.

    Price: 54.99 £ | Shipping*: 0.00 £
  • Researching Hospitality and Tourism
    Researching Hospitality and Tourism

    "Takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation... a key subject-specific resource in our fields."- Dr Peter Lugosi, Oxford Brookes University "Currently the leading book of its kind... students and other novice researchers will find it accessible and user-friendly.Highly recommended."- Professor Roy C. Wood, University of MacauBob Brotherton offers an uncluttered guide to the key concepts and essential research techniques in hospitality and tourism.By providing an authoritative introduction, students are taken through the issues and decisions that need to be considered to conceive, plan, conduct and write up a research project. With updates to every chapter and an array of practical examples, this new edition takes students step-by-step through each decision and action stage of the research process, from identifying a topic and formulating the research question to carrying out research and analysing findings. A companion website will provide a host of student resources including links to video and web resources, suggested further reading, free to download journal articles, and test questions for each chapter.

    Price: 42.99 £ | Shipping*: 0.00 £
  • Freud : An Intellectual Biography
    Freud : An Intellectual Biography

    The life and work of Sigmund Freud continue to fascinate general and professional readers alike.Joel Whitebook here presents the first major biography of Freud since the last century, taking into account recent developments in psychoanalytic theory and practice, gender studies, philosophy, cultural theory, and more.Offering a radically new portrait of the creator of psychoanalysis, this book explores the man in all his complexity alongside an interpretation of his theories that cuts through the stereotypes that surround him.The development of Freud's thinking is addressed not only in the context of his personal life, but also in that of society and culture at large, while the impact of his thinking on subsequent issues of psychoanalysis, philosophy, and social theory is fully examined.Whitebook demonstrates that declarations of Freud's obsolescence are premature, and, with his clear and engaging style, brings this vivid figure to life in compelling and readable fashion.

    Price: 44.99 £ | Shipping*: 0.00 £
  • What is an intellectual hobby?

    An intellectual hobby is a leisure activity that involves engaging in activities that stimulate the mind and require critical thinking, creativity, and problem-solving skills. These hobbies often involve learning new concepts, exploring complex ideas, or engaging in activities that challenge the intellect. Examples of intellectual hobbies include reading, writing, solving puzzles, playing strategic games, and engaging in philosophical discussions. These hobbies not only provide enjoyment and relaxation but also help to improve cognitive abilities and expand knowledge.

  • Can intellectual disability be cured?

    Intellectual disability is not a condition that can be "cured" in the traditional sense. It is a lifelong condition that affects a person's cognitive abilities and adaptive functioning. However, with appropriate support, individuals with intellectual disabilities can learn new skills, improve their abilities, and lead fulfilling lives. Early intervention, educational support, and access to resources and services can help individuals with intellectual disabilities reach their full potential and lead independent lives to the best of their abilities. It's important to focus on providing the necessary support and accommodations rather than seeking a cure.

  • What does intellectual superiority mean?

    Intellectual superiority refers to the possession of advanced cognitive abilities, critical thinking skills, and knowledge in comparison to others. It is not just about having a high IQ, but also about being able to apply one's intelligence in a practical and effective manner. Intellectual superiority can manifest in various forms, such as problem-solving, creativity, and the ability to grasp complex concepts quickly. It is important to note that intellectual superiority does not necessarily equate to being better than others as a person, but rather reflects a higher level of intellectual capacity and capability.

  • Can animals develop intellectual disabilities?

    Yes, animals can develop intellectual disabilities. Just like humans, animals can experience developmental disorders or brain injuries that affect their cognitive abilities. These disabilities can impact an animal's ability to learn, problem-solve, and interact with their environment. It is important for animal caregivers and veterinarians to be aware of these conditions and provide appropriate support and care for animals with intellectual disabilities.

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