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  • Tourism: The Business of Hospitality and Travel, Global Edition
    Tourism: The Business of Hospitality and Travel, Global Edition

    For introductory hospitality or tourism courses A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6th Edition, the perfect textbook for students taking their first hospitality or tourism class.It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality, and personal selling.The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses.Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills.This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

    Price: 68.99 £ | Shipping*: 0.00 £
  • Hospitality and Tourism Marketing : Building Customer Driven Hospitality and Tourism Organizations
    Hospitality and Tourism Marketing : Building Customer Driven Hospitality and Tourism Organizations

    Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19.Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back.In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear.This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector.With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.

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  • Researching Hospitality and Tourism
    Researching Hospitality and Tourism

    "Takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation... a key subject-specific resource in our fields."- Dr Peter Lugosi, Oxford Brookes University "Currently the leading book of its kind... students and other novice researchers will find it accessible and user-friendly.Highly recommended."- Professor Roy C. Wood, University of MacauBob Brotherton offers an uncluttered guide to the key concepts and essential research techniques in hospitality and tourism.By providing an authoritative introduction, students are taken through the issues and decisions that need to be considered to conceive, plan, conduct and write up a research project. With updates to every chapter and an array of practical examples, this new edition takes students step-by-step through each decision and action stage of the research process, from identifying a topic and formulating the research question to carrying out research and analysing findings. A companion website will provide a host of student resources including links to video and web resources, suggested further reading, free to download journal articles, and test questions for each chapter.

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  • Robots, Artificial Intelligence and Service Automation in Travel, Tourism and Hospitality
    Robots, Artificial Intelligence and Service Automation in Travel, Tourism and Hospitality

    Using a combination of theoretical discussion and real-world case studies, this book analyses the use of robotics, artificial intelligence and services automation (RAISA) within the travel, tourism and hospitality industries.Divided into two sections, the book first concentrates on the theoretical aspects surrounding the use of RAISA in travel, tourism and hospitality.Themes explored include:economic fundamentalscustomer attitudeschatbot adoptionservice qualityFollowing on from this, the second section concentrates on current and future use of RAISA technologies in specific subsectors of the tourism economy: hotels, restaurants, travel agencies, museums, and events.With an international scope of authorship and focus, the book is a useful reference source for scholars, students, and general readers interested in robotics, artificial intelligence, and automation technologies.Alongside this, the business insights and case studies examined in the book offer practitioners guidance on how these technologies can and will be incorporated into organizations, particularly those in the travel and tourism industry.

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  • Why luxury?

    Luxury is often associated with high quality, exclusivity, and prestige. People are drawn to luxury goods and experiences because they can signify success, status, and sophistication. The allure of luxury items lies in their superior craftsmanship, attention to detail, and the feeling of indulgence they provide. For many, indulging in luxury can be a way to reward oneself, showcase personal style, or simply enjoy the finer things in life.

  • Which luxury SUV?

    The best luxury SUV for you will depend on your specific needs and preferences. If you prioritize a smooth and comfortable ride, the Mercedes-Benz GLE or the BMW X5 may be good options. If you value off-road capability and ruggedness, the Range Rover or the Lexus LX could be better choices. For a combination of performance and luxury, the Porsche Cayenne or the Audi Q7 might be more suitable. It's important to test drive and compare different models to find the luxury SUV that best fits your lifestyle and driving habits.

  • Where does luxury begin?

    Luxury begins with the feeling of exclusivity and indulgence. It is often associated with high-quality materials, craftsmanship, and attention to detail. Luxury can also be defined by the experience it provides, whether it be through exceptional service, unique design, or a sense of prestige. Ultimately, luxury is subjective and can vary depending on individual preferences and values.

  • Is love a luxury?

    Love is not a luxury, but a fundamental human need. It is essential for emotional well-being and plays a crucial role in forming healthy relationships and connections with others. While some may associate love with material possessions or extravagant gestures, true love is about genuine care, support, and understanding, which are essential for a fulfilling and meaningful life. Therefore, love should be considered a necessity rather than a luxury.

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  • Revenue Management for Hospitality and Tourism
    Revenue Management for Hospitality and Tourism

    Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals. The first part of the book provides academically rigorous challenging and contemporary material to get to the core of the subject and to make the theory and practice lively, relevant and engaging.Throughout this, and the second section, numerous references to past and present good practice are used- giving insight into best practice in cutting-edge companies leading the revenue management agenda in markets all over the world.The second part of the book is authored by a range of academics and practitioners all currently engaged in revenue management practice, balancing the theory with the best overview possible of best real world practice.Drawn from the widest possible range of sectors including hospitality, car rental, airlines, tour operators, restaurants and advertising it gives an unrivalled industry perspective. The book is designed for students at many levels in universities, business schools, schools of tourism and hospitality studying marketing, pricing, distribution, selling and commercial issues in the service industry.It will also be ideal for practitioners (consulting experts, revenue managers, pricing managers) studying part-time or on CPD programmes requiring a strong theoretical and practical orientation.It will be essential for those working in revenue management, reservations, operations and logistics and generic marketing.

    Price: 37.99 £ | Shipping*: 0.00 £
  • Planning Research in Hospitality and Tourism
    Planning Research in Hospitality and Tourism

    Planning Research in Hospitality and Tourism, third edition is an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. International in scope and appeal, this book provides students with an introduction to the basic principles, research techniques and characteristics of research in the international hospitality and tourism sectors in a straightforward and accessible way.It includes a variety of features throughout to aid understanding and offer practical tips of overcoming potential research issues. This new edition has been fully updated to include:New chapters on mixed methods and how to adopt technology into research practicesMore coverage of research strategies, focus groups, sampling secondary research as well as experimental designNew and updated international case studies and extracts from journals, providing real examples of tourism and hospitality research scenariosStudent and lecturer online resources, including practice datasets for studentsEnriched with insightful case studies throughout, this volume is essential reading for all tourism and hospitality researchers.

    Price: 45.99 £ | Shipping*: 0.00 £
  • Strategic Management for Hospitality and Tourism
    Strategic Management for Hospitality and Tourism

    Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic.The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting.This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.

    Price: 51.99 £ | Shipping*: 0.00 £
  • Customer Service for Hospitality and Tourism
    Customer Service for Hospitality and Tourism

    A fully revised and updated new edition of this bestselling and a unique text that explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice.In essence it is the ‘whys’ and ‘hows’of customer service.Fully updated with current statistics, trends, and examples, it is full of references to all the latest research from both academic and practitioner literature.Chapters cover important topics such as the financial and behavioural consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally. The third edition of this book – like the first and second - is easy to read, very current, and full of references to all the latest research.Chapters cover important topics such as the financial and behavioral consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally.The third edition also pays special attention to the COVID-19 pandemic and how it has altered customer service in the tourism and hospitality sector – a sector that was impacted more than any other due to the crisis. In addition to fresh, up-to-date material, the third edition contains 10 new cases from around the world that focus on how individuals or organizations in the hospitality sector have adapted – and even thrived - during the COVID-19 pandemic.

    Price: 105.00 £ | Shipping*: 0.00 £
  • Do women like luxury?

    Women, like anyone else, have diverse preferences and tastes. Some women may enjoy luxury items and experiences, while others may not prioritize them. It's important to recognize that individual preferences and interests vary widely, and it's not accurate to make generalizations about what all women like. It's best to approach each person as an individual and not make assumptions based on gender.

  • What are luxury brands?

    Luxury brands are high-end, prestigious, and exclusive companies that offer products and services of superior quality and craftsmanship. These brands often have a long history of tradition and heritage, and they are known for their attention to detail, exceptional customer service, and high price points. Luxury brands are associated with status, wealth, and a certain lifestyle, and they often cater to a niche market of affluent consumers who are willing to pay a premium for the brand's reputation and perceived value.

  • What are luxury items?

    Luxury items are products or services that are considered to be of high quality, exclusive, and often expensive. These items are often associated with prestige, status, and indulgence. Luxury items can include designer clothing and accessories, high-end cars, luxury watches, fine jewelry, upscale travel experiences, and premium beauty products. They are often sought after for their superior craftsmanship, unique design, and the sense of luxury and exclusivity they provide.

  • Why a luxury bag?

    A luxury bag is often chosen for its high-quality materials, expert craftsmanship, and timeless design. It is seen as an investment piece that can elevate any outfit and make a statement. Additionally, luxury bags are often associated with status and prestige, making them a desirable accessory for many individuals. The attention to detail and exclusivity of luxury bags also adds to their appeal, making them a coveted item for fashion enthusiasts.

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