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  • Tourism : A Modern Synthesis
    Tourism : A Modern Synthesis

    Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends.Tourism: A Modern Synthesis is an essential textbook for tourism students seeking a clear and comprehensive introduction to their studies that addresses these challenges.The authors apply a business approach to the subject, reflecting developments in the teaching and content of university courses, and the text covers both key principles and contemporary themes and issues at a global scale. Among the new features and topics included in this fifth edition are:New and fully updated case studies to reflect current trends and emerging markets including Africa and Asia. Up-to-date content on disruptive technologies such as Airbnb, low-cost airlines, the e-travel revolution and future developments. Current debates in sustainable tourism including the anti-tourism movement, plastic use and the Sustainable Development Goals. New content on evolving topics such as future employment, human resource management in tourism and generational marketing. Fully updated statistics and data. A brand-new Companion Website including an instructor’s manual, supplementary case studies, weblinks, multiple choice questions and PowerPoint slides. This is the ideal guide to tourism for students across all levels, serving as a point of reference throughout a programme of study.

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  • Tourism: The Business of Hospitality and Travel, Global Edition
    Tourism: The Business of Hospitality and Travel, Global Edition

    For introductory hospitality or tourism courses A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6th Edition, the perfect textbook for students taking their first hospitality or tourism class.It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality, and personal selling.The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses.Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills.This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

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  • Hospitality and Tourism Marketing : Building Customer Driven Hospitality and Tourism Organizations
    Hospitality and Tourism Marketing : Building Customer Driven Hospitality and Tourism Organizations

    Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19.Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back.In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear.This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector.With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.

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  • A History of Modern Tourism
    A History of Modern Tourism

    Tourism is one of the largest industries in the world, yet leisure travel is more than just economically important.It plays a vital role in defining who we are by helping to place us in space and time.In so doing, it has aesthetic, medical, political, cultural, and social implications.However, it hasn't always been so. Tourism as we know it is a surprisingly modern thing, both a product of modernity and a force helping to shape it.A History of Modern Tourism is the first book to track the origins and evolution of this pursuit from earliest times to the present.From a new understanding of aesthetics to scientific change, from the invention of steam power to the creation of aircraft, from an elite form of education to family car trips to see national 'shrines,' this book offers a sweeping and engaging overview of a fascinating story not yet widely known.

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  • Is Lebanon modern?

    Lebanon is considered a modern country in many aspects. It has a diverse and vibrant culture, a well-developed banking and financial sector, and a growing technology industry. However, it also faces challenges such as political instability, economic crises, and infrastructure issues. Overall, Lebanon can be considered modern in some areas, but it also struggles with modernization in others.

  • Is Germany modern?

    Yes, Germany is considered a modern country. It is known for its advanced technology, strong economy, efficient infrastructure, and high standard of living. Germany is also a leader in various industries such as automotive, engineering, and renewable energy. Additionally, the country has a well-developed healthcare and education system, further contributing to its modern status.

  • Is Turkey modern?

    Yes, Turkey is considered a modern country. It has a rapidly growing economy, a diverse and dynamic culture, and a well-developed infrastructure. Turkey has also made significant advancements in technology, education, and healthcare, and its major cities like Istanbul and Ankara are bustling hubs of modernity. However, it also retains strong connections to its rich history and traditions, creating a unique blend of modernity and tradition.

  • What are modern dance styles called, such as Modern Dance?

    Modern dance styles are often referred to as contemporary dance. Contemporary dance is a genre that combines elements of various dance styles, including modern dance, ballet, and jazz. It focuses on self-expression, creativity, and pushing the boundaries of traditional dance techniques. Contemporary dance often incorporates elements of improvisation and can be seen in a wide range of performances, from experimental works to more mainstream productions.

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  • Researching Hospitality and Tourism
    Researching Hospitality and Tourism

    "Takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation... a key subject-specific resource in our fields."- Dr Peter Lugosi, Oxford Brookes University "Currently the leading book of its kind... students and other novice researchers will find it accessible and user-friendly.Highly recommended."- Professor Roy C. Wood, University of MacauBob Brotherton offers an uncluttered guide to the key concepts and essential research techniques in hospitality and tourism.By providing an authoritative introduction, students are taken through the issues and decisions that need to be considered to conceive, plan, conduct and write up a research project. With updates to every chapter and an array of practical examples, this new edition takes students step-by-step through each decision and action stage of the research process, from identifying a topic and formulating the research question to carrying out research and analysing findings. A companion website will provide a host of student resources including links to video and web resources, suggested further reading, free to download journal articles, and test questions for each chapter.

    Price: 42.99 £ | Shipping*: 0.00 £
  • Popular modern accommodation catering yurt tents  Mongolian luxury yurt tents
    Popular modern accommodation catering yurt tents Mongolian luxury yurt tents

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  • Robots, Artificial Intelligence and Service Automation in Travel, Tourism and Hospitality
    Robots, Artificial Intelligence and Service Automation in Travel, Tourism and Hospitality

    Using a combination of theoretical discussion and real-world case studies, this book analyses the use of robotics, artificial intelligence and services automation (RAISA) within the travel, tourism and hospitality industries.Divided into two sections, the book first concentrates on the theoretical aspects surrounding the use of RAISA in travel, tourism and hospitality.Themes explored include:economic fundamentalscustomer attitudeschatbot adoptionservice qualityFollowing on from this, the second section concentrates on current and future use of RAISA technologies in specific subsectors of the tourism economy: hotels, restaurants, travel agencies, museums, and events.With an international scope of authorship and focus, the book is a useful reference source for scholars, students, and general readers interested in robotics, artificial intelligence, and automation technologies.Alongside this, the business insights and case studies examined in the book offer practitioners guidance on how these technologies can and will be incorporated into organizations, particularly those in the travel and tourism industry.

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  • Customer Service for Hospitality and Tourism
    Customer Service for Hospitality and Tourism

    A fully revised and updated new edition of this bestselling and a unique text that explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice.In essence it is the ‘whys’ and ‘hows’of customer service.Fully updated with current statistics, trends, and examples, it is full of references to all the latest research from both academic and practitioner literature.Chapters cover important topics such as the financial and behavioural consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally. The third edition of this book – like the first and second - is easy to read, very current, and full of references to all the latest research.Chapters cover important topics such as the financial and behavioral consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally.The third edition also pays special attention to the COVID-19 pandemic and how it has altered customer service in the tourism and hospitality sector – a sector that was impacted more than any other due to the crisis. In addition to fresh, up-to-date material, the third edition contains 10 new cases from around the world that focus on how individuals or organizations in the hospitality sector have adapted – and even thrived - during the COVID-19 pandemic.

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  • What is the novel Modern Modern by Michail Krausnick about?

    "Modern Modern" by Michail Krausnick is a novel that explores the complexities of modern life through the interconnected stories of various characters. Set in a bustling city, the novel delves into the lives of individuals from different walks of life, including a struggling artist, a corporate executive, and a homeless man. Through their experiences, the novel examines themes of alienation, consumerism, and the search for meaning in a fast-paced, technology-driven world. With its richly drawn characters and thought-provoking narrative, "Modern Modern" offers a compelling exploration of contemporary society.

  • Where is the modern woman disadvantaged compared to the modern man?

    The modern woman is still disadvantaged compared to the modern man in various aspects of life. One area is in the workforce, where women often face gender pay gaps, limited opportunities for career advancement, and higher expectations for balancing work and family responsibilities. Additionally, women are more likely to experience gender-based discrimination and harassment in the workplace. In terms of societal expectations, women still face pressure to conform to traditional gender roles and stereotypes, which can limit their freedom to pursue their goals and interests.

  • Should I buy Modern Warfare 2019 or Modern Warfare 2 2022?

    The decision between buying Modern Warfare 2019 or Modern Warfare 2 2022 ultimately depends on your preferences. Modern Warfare 2019 offers a more established and polished experience with a strong multiplayer community and a well-received single-player campaign. On the other hand, Modern Warfare 2 2022 may offer updated graphics, gameplay improvements, and new content that could be appealing if you are looking for a fresh experience. Consider factors such as your familiarity with the series, gameplay preferences, and whether you prioritize the latest features when making your decision.

  • What are the names of modern dance styles like Modern Dance?

    Some modern dance styles similar to Modern Dance include Contemporary Dance, Jazz Dance, and Hip-Hop Dance. Contemporary Dance is a blend of various dance styles and often incorporates elements of Modern Dance. Jazz Dance is a high-energy style that incorporates elements of ballet and modern dance, while Hip-Hop Dance is a street dance style that originated in the 1970s and has evolved into a popular modern dance style. These styles all share a focus on self-expression, creativity, and freedom of movement.

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