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Tourism: The Business of Hospitality and Travel, Global Edition
For introductory hospitality or tourism courses A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6th Edition, the perfect textbook for students taking their first hospitality or tourism class.It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality, and personal selling.The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses.Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills.This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.
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Hospitality and Tourism Marketing : Building Customer Driven Hospitality and Tourism Organizations
Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19.Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back.In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear.This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector.With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.
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Researching Hospitality and Tourism
"Takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation... a key subject-specific resource in our fields."- Dr Peter Lugosi, Oxford Brookes University "Currently the leading book of its kind... students and other novice researchers will find it accessible and user-friendly.Highly recommended."- Professor Roy C. Wood, University of MacauBob Brotherton offers an uncluttered guide to the key concepts and essential research techniques in hospitality and tourism.By providing an authoritative introduction, students are taken through the issues and decisions that need to be considered to conceive, plan, conduct and write up a research project. With updates to every chapter and an array of practical examples, this new edition takes students step-by-step through each decision and action stage of the research process, from identifying a topic and formulating the research question to carrying out research and analysing findings. A companion website will provide a host of student resources including links to video and web resources, suggested further reading, free to download journal articles, and test questions for each chapter.
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Scale Electronic Backlight Scale Spring Balance Luggage Scale Steelyard Suitcase Travel Hanging
Scale Electronic Backlight Scale Spring Balance Luggage Scale Steelyard Suitcase Travel Hanging
Price: 3.08 € | Shipping*: 1.99 €
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How does determining the scale factor and scale work?
Determining the scale factor involves comparing the measurements of corresponding sides of two similar figures. The scale factor is the ratio of the lengths of the sides of the two figures. To find the scale factor, you can divide the length of a side of the larger figure by the length of the corresponding side of the smaller figure. The scale is the ratio of the dimensions of the actual object to the dimensions of the model or drawing. It is used to accurately represent the size of an object in a smaller or larger form.
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How does one determine the scale factor and scale?
To determine the scale factor, one must compare the measurements of corresponding sides of two similar figures. The scale factor is calculated by dividing the length of a side in the larger figure by the length of the corresponding side in the smaller figure. The scale is then determined by using the scale factor to create a ratio between the measurements of the figures. This ratio can be used to accurately resize or recreate the figures at a different scale.
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What is the difference between interval scale and ratio scale?
The main difference between interval scale and ratio scale is the presence of a true zero point. Ratio scale has a true zero point, meaning that a value of zero indicates the absence of the quantity being measured. Interval scale, on the other hand, does not have a true zero point, and a value of zero does not necessarily indicate the absence of the quantity being measured. Additionally, ratio scale allows for meaningful ratios to be calculated, while interval scale does not.
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Can a regular scale be used as a kitchen scale?
Yes, a regular scale can be used as a kitchen scale as long as it has the capacity to measure in smaller increments typically used in cooking, such as grams or ounces. However, kitchen scales are specifically designed for food measurements and often come with features like tare function, which allows you to zero out the weight of the container. So while a regular scale can be used in a pinch, a kitchen scale may be more convenient and accurate for cooking and baking purposes.
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Scale Electronic Backlight Scale Spring Balance Luggage Scale Steelyard Suitcase Travel Hanging
Scale Electronic Backlight Scale Spring Balance Luggage Scale Steelyard Suitcase Travel Hanging
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Robots, Artificial Intelligence and Service Automation in Travel, Tourism and Hospitality
Using a combination of theoretical discussion and real-world case studies, this book analyses the use of robotics, artificial intelligence and services automation (RAISA) within the travel, tourism and hospitality industries.Divided into two sections, the book first concentrates on the theoretical aspects surrounding the use of RAISA in travel, tourism and hospitality.Themes explored include:economic fundamentalscustomer attitudeschatbot adoptionservice qualityFollowing on from this, the second section concentrates on current and future use of RAISA technologies in specific subsectors of the tourism economy: hotels, restaurants, travel agencies, museums, and events.With an international scope of authorship and focus, the book is a useful reference source for scholars, students, and general readers interested in robotics, artificial intelligence, and automation technologies.Alongside this, the business insights and case studies examined in the book offer practitioners guidance on how these technologies can and will be incorporated into organizations, particularly those in the travel and tourism industry.
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50KG Digital Fishing Scale with Ruler Portable Travel Luggage Weighing Scale Digital Fishing Scale
50KG Digital Fishing Scale with Ruler Portable Travel Luggage Weighing Scale Digital Fishing Scale
Price: 7.49 £ | Shipping*: 1.99 £ -
50KG Digital Fishing Scale with Ruler Portable Travel Luggage Weighing Scale Digital Fishing Scale
50KG Digital Fishing Scale with Ruler Portable Travel Luggage Weighing Scale Digital Fishing Scale
Price: 7.50 € | Shipping*: 1.99 €
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What does the bathroom scale or the kitchen scale show?
The bathroom scale shows a person's weight, typically in pounds or kilograms. It is used to measure and track changes in weight over time. On the other hand, the kitchen scale shows the weight of food or ingredients, often in grams or ounces. It is used to measure precise amounts of ingredients for cooking and baking. Both scales are important tools for monitoring and managing weight and portion sizes.
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What is the major difference between N scale and Z scale?
The major difference between N scale and Z scale model trains is their size. N scale trains are larger than Z scale trains, with N scale trains typically being 1:160 scale and Z scale trains being 1:220 scale. This means that Z scale trains are smaller and more compact, allowing for more intricate layouts in a smaller space. Additionally, N scale trains are more popular and have a wider variety of available models and accessories compared to Z scale.
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Do a gold scale and a kitchen scale weigh the same?
No, a gold scale and a kitchen scale do not weigh the same. A gold scale is typically more precise and accurate in measuring very small weights, such as those of precious metals like gold. On the other hand, a kitchen scale is designed for measuring larger quantities of ingredients for cooking and baking. The two scales are calibrated differently to suit their specific purposes.
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Does anyone know how to use the prism scale triangular scale?
The prism scale triangular scale is a specialized tool used in drafting and design to accurately measure and scale drawings. To use it, align the desired scale on the tool with the drawing and read the measurements accordingly. The triangular shape allows for easy maneuvering and precise measurements. If you are unfamiliar with how to use it, it may be helpful to refer to the scale's instructions or seek guidance from someone experienced in drafting.
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