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Tourism: The Business of Hospitality and Travel, Global Edition
For introductory hospitality or tourism courses A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6th Edition, the perfect textbook for students taking their first hospitality or tourism class.It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality, and personal selling.The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses.Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills.This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.
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Hospitality and Tourism Marketing : Building Customer Driven Hospitality and Tourism Organizations
Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19.Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back.In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear.This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector.With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.
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Researching Hospitality and Tourism
"Takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation... a key subject-specific resource in our fields."- Dr Peter Lugosi, Oxford Brookes University "Currently the leading book of its kind... students and other novice researchers will find it accessible and user-friendly.Highly recommended."- Professor Roy C. Wood, University of MacauBob Brotherton offers an uncluttered guide to the key concepts and essential research techniques in hospitality and tourism.By providing an authoritative introduction, students are taken through the issues and decisions that need to be considered to conceive, plan, conduct and write up a research project. With updates to every chapter and an array of practical examples, this new edition takes students step-by-step through each decision and action stage of the research process, from identifying a topic and formulating the research question to carrying out research and analysing findings. A companion website will provide a host of student resources including links to video and web resources, suggested further reading, free to download journal articles, and test questions for each chapter.
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Robots, Artificial Intelligence and Service Automation in Travel, Tourism and Hospitality
Using a combination of theoretical discussion and real-world case studies, this book analyses the use of robotics, artificial intelligence and services automation (RAISA) within the travel, tourism and hospitality industries.Divided into two sections, the book first concentrates on the theoretical aspects surrounding the use of RAISA in travel, tourism and hospitality.Themes explored include:economic fundamentalscustomer attitudeschatbot adoptionservice qualityFollowing on from this, the second section concentrates on current and future use of RAISA technologies in specific subsectors of the tourism economy: hotels, restaurants, travel agencies, museums, and events.With an international scope of authorship and focus, the book is a useful reference source for scholars, students, and general readers interested in robotics, artificial intelligence, and automation technologies.Alongside this, the business insights and case studies examined in the book offer practitioners guidance on how these technologies can and will be incorporated into organizations, particularly those in the travel and tourism industry.
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How do you shade?
Shading is the process of adding depth and dimension to a drawing or painting by varying the intensity of light and dark areas. To shade, you can use techniques such as hatching, cross-hatching, stippling, or blending. Hatching involves drawing parallel lines to create value, while cross-hatching involves overlapping lines in different directions. Stippling uses dots to create shading, and blending involves smoothly transitioning between light and dark areas using tools like blending stumps or your fingers. Practice and experimentation with these techniques can help you achieve realistic shading in your artwork.
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Which tree for shade?
A good tree for shade is the maple tree. Maple trees have a dense canopy that provides excellent shade, making them a popular choice for creating a cool and comfortable outdoor space. Other trees that are also known for providing ample shade include oak trees, beech trees, and elm trees.
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Which shade of makeup?
The shade of makeup that is best for you depends on your skin tone and undertone. For a natural look, choose a foundation shade that matches your skin tone closely. If you want to add warmth to your complexion, opt for a foundation with a slightly warmer undertone. It's important to test the shade on your jawline to ensure it blends seamlessly with your skin.
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'How do you shade?'
Shading is the process of adding depth and dimension to a drawing or painting by using different values of color or tone. This can be achieved by using techniques such as hatching, cross-hatching, stippling, or blending. By varying the pressure of your drawing tool or the density of your marks, you can create a range of values that give the illusion of light and shadow. Practice and experimentation with different shading techniques will help you develop your own unique style and improve your overall drawing skills.
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Pudaier Wax Eyebrow Pencil Shade Stay Eyebrow Pencil
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Customer Service for Hospitality and Tourism
A fully revised and updated new edition of this bestselling and a unique text that explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice.In essence it is the ‘whys’ and ‘hows’of customer service.Fully updated with current statistics, trends, and examples, it is full of references to all the latest research from both academic and practitioner literature.Chapters cover important topics such as the financial and behavioural consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally. The third edition of this book – like the first and second - is easy to read, very current, and full of references to all the latest research.Chapters cover important topics such as the financial and behavioral consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally.The third edition also pays special attention to the COVID-19 pandemic and how it has altered customer service in the tourism and hospitality sector – a sector that was impacted more than any other due to the crisis. In addition to fresh, up-to-date material, the third edition contains 10 new cases from around the world that focus on how individuals or organizations in the hospitality sector have adapted – and even thrived - during the COVID-19 pandemic.
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Revenue Management for Hospitality and Tourism
Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals. The first part of the book provides academically rigorous challenging and contemporary material to get to the core of the subject and to make the theory and practice lively, relevant and engaging.Throughout this, and the second section, numerous references to past and present good practice are used- giving insight into best practice in cutting-edge companies leading the revenue management agenda in markets all over the world.The second part of the book is authored by a range of academics and practitioners all currently engaged in revenue management practice, balancing the theory with the best overview possible of best real world practice.Drawn from the widest possible range of sectors including hospitality, car rental, airlines, tour operators, restaurants and advertising it gives an unrivalled industry perspective. The book is designed for students at many levels in universities, business schools, schools of tourism and hospitality studying marketing, pricing, distribution, selling and commercial issues in the service industry.It will also be ideal for practitioners (consulting experts, revenue managers, pricing managers) studying part-time or on CPD programmes requiring a strong theoretical and practical orientation.It will be essential for those working in revenue management, reservations, operations and logistics and generic marketing.
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Strategic Management for Hospitality and Tourism
Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic.The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting.This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.
Price: 51.99 £ | Shipping*: 0.00 £
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Is there shade at noon?
Yes, there is shade at noon. The sun is typically at its highest point in the sky around noon, which means that objects such as buildings, trees, or other structures can cast shadows providing shade. The amount of shade available at noon may vary depending on the location and surroundings.
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Which plants like partial shade?
Plants that like partial shade include hostas, ferns, astilbe, bleeding hearts, and coral bells.
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Can I receive Shade 45?
Shade 45 is a satellite radio channel on SiriusXM. To receive Shade 45, you will need a subscription to SiriusXM satellite radio service. Once you have a subscription, you can access Shade 45 on channel 45. Keep in mind that availability may vary depending on your location and the specific subscription package you have.
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What shade is the foundation?
The shade of the foundation is a light beige with warm undertones. It is suitable for those with fair to light skin tones.
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