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Tourism: The Business of Hospitality and Travel, Global Edition
For introductory hospitality or tourism courses A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6th Edition, the perfect textbook for students taking their first hospitality or tourism class.It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality, and personal selling.The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses.Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills.This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.
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Hospitality and Tourism Marketing : Building Customer Driven Hospitality and Tourism Organizations
Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19.Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back.In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear.This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector.With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.
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Researching Hospitality and Tourism
"Takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation... a key subject-specific resource in our fields."- Dr Peter Lugosi, Oxford Brookes University "Currently the leading book of its kind... students and other novice researchers will find it accessible and user-friendly.Highly recommended."- Professor Roy C. Wood, University of MacauBob Brotherton offers an uncluttered guide to the key concepts and essential research techniques in hospitality and tourism.By providing an authoritative introduction, students are taken through the issues and decisions that need to be considered to conceive, plan, conduct and write up a research project. With updates to every chapter and an array of practical examples, this new edition takes students step-by-step through each decision and action stage of the research process, from identifying a topic and formulating the research question to carrying out research and analysing findings. A companion website will provide a host of student resources including links to video and web resources, suggested further reading, free to download journal articles, and test questions for each chapter.
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Robots, Artificial Intelligence and Service Automation in Travel, Tourism and Hospitality
Using a combination of theoretical discussion and real-world case studies, this book analyses the use of robotics, artificial intelligence and services automation (RAISA) within the travel, tourism and hospitality industries.Divided into two sections, the book first concentrates on the theoretical aspects surrounding the use of RAISA in travel, tourism and hospitality.Themes explored include:economic fundamentalscustomer attitudeschatbot adoptionservice qualityFollowing on from this, the second section concentrates on current and future use of RAISA technologies in specific subsectors of the tourism economy: hotels, restaurants, travel agencies, museums, and events.With an international scope of authorship and focus, the book is a useful reference source for scholars, students, and general readers interested in robotics, artificial intelligence, and automation technologies.Alongside this, the business insights and case studies examined in the book offer practitioners guidance on how these technologies can and will be incorporated into organizations, particularly those in the travel and tourism industry.
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What is the difference between emission spectrum and absorption spectrum?
An emission spectrum is produced when an atom or molecule emits light at specific wavelengths, resulting in bright lines on a dark background. This occurs when electrons in the atom or molecule move from higher energy levels to lower energy levels, releasing energy in the form of light. On the other hand, an absorption spectrum is produced when an atom or molecule absorbs light at specific wavelengths, resulting in dark lines on a continuous spectrum. This occurs when electrons in the atom or molecule move from lower energy levels to higher energy levels, absorbing energy from incoming light.
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Does plasma have an absorption spectrum and an emission spectrum?
Yes, plasma has both an absorption spectrum and an emission spectrum. When light passes through a plasma, certain wavelengths are absorbed by the atoms or ions in the plasma, creating an absorption spectrum. Conversely, when the atoms or ions in the plasma are excited and then return to their ground state, they emit light at specific wavelengths, creating an emission spectrum. These spectra can be used to identify the elements present in the plasma and to study their properties.
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Is sexuality a spectrum?
Yes, sexuality is often considered to be a spectrum rather than a binary concept. This means that individuals can experience a wide range of sexual orientations and attractions, and these can exist on a continuum rather than being strictly categorized as either heterosexual or homosexual. The spectrum of sexuality acknowledges the diversity and complexity of human sexual experiences and identities, and allows for a more inclusive understanding of sexual orientation.
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What percentage does the visible spectrum make up of the entire electromagnetic spectrum?
The visible spectrum makes up approximately 0.0035% of the entire electromagnetic spectrum. This means that only a very small portion of the electromagnetic spectrum is visible to the human eye, with the majority of the spectrum being made up of other types of electromagnetic radiation such as radio waves, microwaves, infrared, ultraviolet, X-rays, and gamma rays. Despite its small percentage, the visible spectrum is crucial for human vision and plays a significant role in our perception of the world around us.
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Spectrum
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Spectrum
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Spectrum
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Spectrum
In this book you will find a wide variety of thoughts from the voice of a woman born in rural Wales She has travelled extensively and her work takes you to many places including Pakistan, India, South Africa and the Galapagos islands.At the same time her love of her homeland and the countryside spill over in things that she has felt compelled to write about,.She also questions why we act as we do in certain circumstances.Her observations on life are hers alone and paint a picture for the reader to imagine.
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What percentage does the visible spectrum make up in the entire electromagnetic spectrum?
The visible spectrum makes up approximately 0.0035% of the entire electromagnetic spectrum. This small portion of the spectrum is the range of wavelengths that can be detected by the human eye and includes colors from red to violet. The visible spectrum is just a small fraction of the vast range of electromagnetic waves that exist, which includes radio waves, microwaves, infrared, ultraviolet, X-rays, and gamma rays.
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Is the solar spectrum with the black lines an emission or absorption spectrum?
The solar spectrum with black lines is an absorption spectrum. The black lines, also known as Fraunhofer lines, represent the absorption of specific wavelengths of light by elements in the outer layers of the sun's atmosphere. These elements absorb certain wavelengths of light, creating dark lines in the spectrum. This is in contrast to an emission spectrum, which would show bright lines at specific wavelengths representing the emission of light by excited atoms or ions.
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What is the angle spectrum?
The angle spectrum refers to the range of angles that can be measured or observed within a particular system or context. It is used to describe the distribution or variation of angles within a given set of data or observations. The angle spectrum is important in fields such as geometry, physics, and engineering, where understanding the distribution of angles can provide valuable insights into the properties and behavior of a system. By analyzing the angle spectrum, researchers can identify patterns, trends, or anomalies that may be relevant to their study or analysis.
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What is a gamma spectrum?
A gamma spectrum is a visual representation of the energy levels and intensities of gamma rays emitted from a radioactive source. It is typically obtained using a gamma spectrometer, which measures the energy of gamma rays and creates a spectrum showing the distribution of energies. This spectrum can be used to identify the specific radioactive isotopes present in a sample, as each isotope emits gamma rays at characteristic energy levels. Gamma spectra are commonly used in nuclear physics, environmental monitoring, and medical imaging.
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