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  • Economics of Tourism and Hospitality : A Micro Approach
    Economics of Tourism and Hospitality : A Micro Approach

    This book offers students an accessible and applied introduction to microeconomics in tourism and hospitality through a comprehensive analysis of the market mechanism, demand and supply, firm behavior and strategy, and transaction and institution. This book not only helps students to master core microeconomic theories that are essential for understanding the tourism and hospitality industry, but, more importantly, it guides students to analyze consumer behavior and firm strategy specific to the industry.Throughout the book, readers are guided to develop the economic analysis of tourism and hospitality that progresses from economic intuition to graphical representation and to mathematical quantification.Carefully corralled case studies showcase the applications of key microeconomic theories in solving a wide range of real-world problems, including Uber’s surge pricing, Airbnb’s supply adjustment, and McDonald’s and Burger King vying for prime locations.This book is written in an accessible style, illustrated with exquisite diagrams, and enriched with a range of other features, such as chapter summaries, review questions, and further readings to aid readers’ further understanding. By reading this book, students will be able to develop an economist’s way of thinking, which will enable them to analyze tourism and hospitality businesses in a rigorous and critical manner.This book is essential reading for all tourism and hospitality students and teachers.

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  • Marketing for Tourism, Hospitality & Events : A Global & Digital Approach
    Marketing for Tourism, Hospitality & Events : A Global & Digital Approach

    This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries. The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual. Popular chapter features such as Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and Marketing in Action case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe. This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events. Simon Hudson is a tourism and hospitality professor at the University of South Carolina. Louise Hudson is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog.

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  • Contemporary Tourism : An international approach
    Contemporary Tourism : An international approach

    The study of tourism and indeed the tourism industry is changing constantly.Now in its fourth edition, Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, considering issues such as overtourism, advances in AI and its impacts, waste management and environmental crisis, the sharing economy and Airbnb, the tourist experience and product development.In particular, it highlights the ongoing threats and opportunities faced by the tourism industry today, and discusses the related management strategies, illustrating the potential implications for the patterns and flow of tourism in the future.Divided into five sections, each chapter has a thorough learning structure including chapter objectives, examples, discussion points, self-review questions, checklists and case studies.URL links in the form of QR codes are heavily present throughout the text so that users of both hard and electronic formats can have direct links to up to date, authoritative and annotated sources of information.Cases are both thematic and destination-based and always international.They are used to emphasise the relationship between general principles and the practice of tourism looking at areas such as business and special interest tourism and the role of technology.The five sections cover: Contemporary Tourism Systems; The Contemporary Tourist; The Contemporary Tourist Destination; The Contemporary Tourism Industry; and Tourism Futures.New to this edition:* New material on latest issues such as the international response to overtourism; waste management and environmental change; and the impact of AI/robotics on tourism human resources; * Brand new and updated case studies and readings throughout;* Substantial support for both students and teachers, both within the text itself and via web-based student and instructor resources. ABOUT THE AUTHORS Chris Cooper is Professor in the School of Events, Tourism and Hospitality at Leeds Beckett University in the UK.Professor C Michael Hall is Professor of Marketing at the University of Canterbury in New Zealand; Docent, University of Oulu, Finland and Visiting Professor at Linnaeus University, Kalmar, Sweden.

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  • World Tourism Cities : A Systematic Approach to Urban Tourism
    World Tourism Cities : A Systematic Approach to Urban Tourism

    World Tourism Cities: A Systematic Approach to Urban Tourism is a unique and contemporary textbook that addresses the particular situation of urban tourism destinations in the 2020s by reviewing key issues, trends, challenges and future opportunities for urban tourism destinations worldwide, as well as city destination management. The book is divided into four parts, with Part I providing background chapters on world tourism cities.It begins by clearly defining world tourism cities and explaining the impacts of globalisation and urbanisation on these cities.The subsequent chapter explains the urban tourism phenomenon and traces its growth.Part II presents city destination management, planning and development and the marketing and branding of cities, offering practical solutions and approaches.Part III discusses major issues and trends in world tourism cities including resident well-being and quality of life, sustainability, smart tourism, crises and the rise of tourism in Asian cities, and the final part identifies the future opportunities for city tourism. Written in a student-friendly tone, the book is richly illustrated and contains several engaging features, including Sweet tweets (snippets of information on cities) and Short breaks (detailed case studies on cities).This will be essential reading for all tourism students.

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  • Which approach?

    The approach that is most effective will depend on the specific situation and context. However, a balanced approach that combines both empathy and assertiveness tends to be the most successful in resolving conflicts. This approach involves understanding the other person's perspective, showing empathy towards their feelings, and clearly communicating your own needs and boundaries. By finding a middle ground between understanding and standing firm, individuals can work towards finding mutually beneficial solutions to conflicts.

  • What is the top-down approach and the bottom-up approach?

    The top-down approach is a problem-solving or decision-making method that starts with a broad overview and then gradually narrows down to the specific details. It involves breaking down a complex system into smaller, more manageable parts. On the other hand, the bottom-up approach involves starting with the specific details and then building up to a broader understanding or conclusion. It focuses on understanding the individual components and then integrating them into a larger system. Both approaches are used in various fields such as business, engineering, and software development to analyze and solve problems.

  • Is the approach correct?

    Yes, the approach is correct. By breaking down the question into smaller parts and addressing each part individually, you can provide a more focused and organized response. This approach helps ensure that all aspects of the question are covered thoroughly and that the response is clear and concise.

  • Should I approach her?

    Yes, you should approach her if you are interested in getting to know her better. It's important to be respectful and considerate of her feelings and boundaries. Take the opportunity to strike up a conversation and see where it leads. Remember to be yourself and be confident in your approach.

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  • Tourism: The Business of Hospitality and Travel, Global Edition
    Tourism: The Business of Hospitality and Travel, Global Edition

    For introductory hospitality or tourism courses A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6th Edition, the perfect textbook for students taking their first hospitality or tourism class.It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality, and personal selling.The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses.Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills.This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

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  • Hospitality and Tourism Marketing : Building Customer Driven Hospitality and Tourism Organizations
    Hospitality and Tourism Marketing : Building Customer Driven Hospitality and Tourism Organizations

    Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19.Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back.In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear.This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector.With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.

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  • Multilevel Approach to Competitiveness in the Global Tourism Industry
    Multilevel Approach to Competitiveness in the Global Tourism Industry

    Companies compete to gain public notoriety every day and use creativity and innovation to get ahead of their competition.In oversaturated industries, such as the tourism sector, smart strategies and global network capabilities must be adopted and improved in order to increase competitiveness.Multilevel Approach to Competitiveness in the Global Tourism Industry contains crucial reference material that discusses new intelligent practices to increase business competitiveness in the tourism sector.Featuring research on topics such as networking, artificial intelligence, and regional competitiveness, this book is ideally designed for program directors, event coordinators, tour developers, hotel managers, restaurateurs, travel agents, policymakers, academics, researchers, advanced students, entrepreneurs, government officials, and professionals in the tourism and hospitality industry.

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  • Researching Hospitality and Tourism
    Researching Hospitality and Tourism

    "Takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation... a key subject-specific resource in our fields."- Dr Peter Lugosi, Oxford Brookes University "Currently the leading book of its kind... students and other novice researchers will find it accessible and user-friendly.Highly recommended."- Professor Roy C. Wood, University of MacauBob Brotherton offers an uncluttered guide to the key concepts and essential research techniques in hospitality and tourism.By providing an authoritative introduction, students are taken through the issues and decisions that need to be considered to conceive, plan, conduct and write up a research project. With updates to every chapter and an array of practical examples, this new edition takes students step-by-step through each decision and action stage of the research process, from identifying a topic and formulating the research question to carrying out research and analysing findings. A companion website will provide a host of student resources including links to video and web resources, suggested further reading, free to download journal articles, and test questions for each chapter.

    Price: 42.99 £ | Shipping*: 0.00 £
  • Is this approach justified?

    It is difficult to determine whether the approach is justified without knowing the specific details of the situation. Justification often depends on the context, the potential impact of the approach, and the ethical considerations involved. It is important to carefully consider the potential consequences and ethical implications of any approach before determining its justification.

  • Do women approach men?

    Yes, women do approach men. In many cultures and societies, there is a growing trend of women taking the initiative to approach men they are interested in. This can happen in various settings such as social events, online dating platforms, or through mutual friends. Women may feel more empowered to make the first move and express their interest in someone they are attracted to. Overall, the idea of women approaching men is becoming more normalized and accepted in modern dating dynamics.

  • Can't you approach strangers?

    Yes, I can approach strangers as a virtual assistant. However, it is important to remember that approaching strangers in real life should be done with caution and respect for their personal space and boundaries. It is always a good idea to be polite and considerate when interacting with people you don't know.

  • How should I approach?

    When approaching a situation or problem, it is important to first gather all relevant information and understand the context. Take a step back to analyze the situation objectively and consider all possible options before making a decision. It can also be helpful to seek advice or input from others who may have different perspectives. Finally, approach the situation with a positive and open mindset, ready to adapt and make necessary adjustments as needed.

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