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  • Tourism: The Business of Hospitality and Travel, Global Edition
    Tourism: The Business of Hospitality and Travel, Global Edition

    For introductory hospitality or tourism courses A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6th Edition, the perfect textbook for students taking their first hospitality or tourism class.It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality, and personal selling.The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses.Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills.This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

    Price: 68.99 £ | Shipping*: 0.00 £
  • Hospitality and Tourism Marketing : Building Customer Driven Hospitality and Tourism Organizations
    Hospitality and Tourism Marketing : Building Customer Driven Hospitality and Tourism Organizations

    Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19.Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back.In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear.This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector.With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.

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  • New Forest (Slow Travel)
    New Forest (Slow Travel)

    This new, thoroughly updated and expanded second edition of Bradt's New Forest - part of the award-winning Slow Travel series of guides to UK regions - focuses on this peaceful, enchanting area in Hampshire.Walkers, cyclists, wildlife lovers, families and foodies are all catered for, with coverage of a wide range of attractions.The only comprehensive travel guidebook to this compact, increasingly popular national park barely 90 minutes from London, it contains all the practical information you need to enjoy time here, including accommodation options ranging from fine hotels to campsites where grazing ponies may nose at your tent flap.Such free-roaming animals are integral to both the New Forest's charm and its suitability for a Slow guide.Here ponies and cows routinely halt traffic, while donkeys peer into shop windows.In a region named one of the world's top 10 destinations for outdoors enthusiasts in the 2022 TripAdvisor Traveller's Choice Awards, truly wild creatures abound too.Sites of Special Scientific Interest cover over half the national park.All the UK's six native reptile species occur, alongside its largest population of Dartford warblers.Given the region's name, the landscape varies surprisingly.Wander through ancient, broad-leaved woodlands originally established as hunting grounds for King William I (William the Conqueror), or marvel at towering conifers at Rhinefield Arboretum.Explore miles of heathland, the yachting town of Lymington or the great coastal spit leading to Hurst Castle (where the ghost of King Charles I is said to wander by night).Alternatively, visit distinctive villages from 13th-century Beaulieu, with its abbey, palace and National Motor Museum, to Burley, infamous for witchcraft. Alongside providing practical information with a personal touch, experienced travel writer and local resident Emily Laurence Baker leads visitors behind the scenes to explain the 'working Forest', outlining how various organisations manage the land, how grazing animals have shaped it for centuries, and how the 'commons' system functions.She further brings the New Forest to life through interviews with local people, from butchers to conservationists, and agisters to verderers, making Bradt's New Forest the must-have guide for all visitors to this beguiling region.

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  • Researching Hospitality and Tourism
    Researching Hospitality and Tourism

    "Takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation... a key subject-specific resource in our fields."- Dr Peter Lugosi, Oxford Brookes University "Currently the leading book of its kind... students and other novice researchers will find it accessible and user-friendly.Highly recommended."- Professor Roy C. Wood, University of MacauBob Brotherton offers an uncluttered guide to the key concepts and essential research techniques in hospitality and tourism.By providing an authoritative introduction, students are taken through the issues and decisions that need to be considered to conceive, plan, conduct and write up a research project. With updates to every chapter and an array of practical examples, this new edition takes students step-by-step through each decision and action stage of the research process, from identifying a topic and formulating the research question to carrying out research and analysing findings. A companion website will provide a host of student resources including links to video and web resources, suggested further reading, free to download journal articles, and test questions for each chapter.

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  • Deciduous forest or coniferous forest?

    It ultimately depends on personal preference and the specific characteristics of each forest type. Deciduous forests are known for their vibrant fall foliage and diverse wildlife, while coniferous forests are characterized by their evergreen trees and unique ecosystems. Deciduous forests may be preferred for their seasonal changes and variety of tree species, while coniferous forests may be favored for their year-round greenery and potential for winter sports. Both types of forests offer their own beauty and ecological significance.

  • Are there forest spirits in every forest?

    The belief in forest spirits varies across different cultures and regions. While some cultures may have a strong belief in forest spirits and consider them to be present in every forest, others may not hold such beliefs. In some traditions, forest spirits are seen as guardians or protectors of the natural world, while in others they may be considered as part of a broader spiritual ecosystem. Ultimately, the belief in forest spirits is a cultural and individual matter, and not all forests are necessarily associated with the belief in such spirits.

  • How can one stay lightly dressed in the forest?

    To stay lightly dressed in the forest, one can wear breathable and moisture-wicking clothing made of lightweight materials such as cotton or linen. Opt for loose-fitting clothes that allow for air circulation and movement. Additionally, wearing light-colored clothing can help reflect sunlight and keep you cool. Don't forget to wear a hat to protect your head and face from the sun, and consider using insect repellent to ward off bugs.

  • Would you like to stay overnight in the forest?

    As an AI, I don't have personal preferences, but I can provide information. Staying overnight in the forest can be a unique and adventurous experience for those who enjoy nature and outdoor activities. It can offer a chance to disconnect from the hustle and bustle of daily life and connect with the natural world. However, it's important to be well-prepared with proper gear, knowledge of the area, and safety precautions to ensure a safe and enjoyable experience.

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  • Robots, Artificial Intelligence and Service Automation in Travel, Tourism and Hospitality
    Robots, Artificial Intelligence and Service Automation in Travel, Tourism and Hospitality

    Using a combination of theoretical discussion and real-world case studies, this book analyses the use of robotics, artificial intelligence and services automation (RAISA) within the travel, tourism and hospitality industries.Divided into two sections, the book first concentrates on the theoretical aspects surrounding the use of RAISA in travel, tourism and hospitality.Themes explored include:economic fundamentalscustomer attitudeschatbot adoptionservice qualityFollowing on from this, the second section concentrates on current and future use of RAISA technologies in specific subsectors of the tourism economy: hotels, restaurants, travel agencies, museums, and events.With an international scope of authorship and focus, the book is a useful reference source for scholars, students, and general readers interested in robotics, artificial intelligence, and automation technologies.Alongside this, the business insights and case studies examined in the book offer practitioners guidance on how these technologies can and will be incorporated into organizations, particularly those in the travel and tourism industry.

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  • Revenue Management for Hospitality and Tourism
    Revenue Management for Hospitality and Tourism

    Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals. The first part of the book provides academically rigorous challenging and contemporary material to get to the core of the subject and to make the theory and practice lively, relevant and engaging.Throughout this, and the second section, numerous references to past and present good practice are used- giving insight into best practice in cutting-edge companies leading the revenue management agenda in markets all over the world.The second part of the book is authored by a range of academics and practitioners all currently engaged in revenue management practice, balancing the theory with the best overview possible of best real world practice.Drawn from the widest possible range of sectors including hospitality, car rental, airlines, tour operators, restaurants and advertising it gives an unrivalled industry perspective. The book is designed for students at many levels in universities, business schools, schools of tourism and hospitality studying marketing, pricing, distribution, selling and commercial issues in the service industry.It will also be ideal for practitioners (consulting experts, revenue managers, pricing managers) studying part-time or on CPD programmes requiring a strong theoretical and practical orientation.It will be essential for those working in revenue management, reservations, operations and logistics and generic marketing.

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  • Planning Research in Hospitality and Tourism
    Planning Research in Hospitality and Tourism

    Planning Research in Hospitality and Tourism, third edition is an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. International in scope and appeal, this book provides students with an introduction to the basic principles, research techniques and characteristics of research in the international hospitality and tourism sectors in a straightforward and accessible way.It includes a variety of features throughout to aid understanding and offer practical tips of overcoming potential research issues. This new edition has been fully updated to include:New chapters on mixed methods and how to adopt technology into research practicesMore coverage of research strategies, focus groups, sampling secondary research as well as experimental designNew and updated international case studies and extracts from journals, providing real examples of tourism and hospitality research scenariosStudent and lecturer online resources, including practice datasets for studentsEnriched with insightful case studies throughout, this volume is essential reading for all tourism and hospitality researchers.

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  • Strategic Management for Hospitality and Tourism
    Strategic Management for Hospitality and Tourism

    Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic.The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting.This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.

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  • From when does a forest become a forest?

    A forest becomes a forest when an area of land is covered with a dense growth of trees and other vegetation, creating a complex ecosystem. This typically occurs over a long period of time as trees grow, reproduce, and create a self-sustaining environment. The presence of various plant and animal species, as well as the ability to support diverse ecological processes, are key indicators that an area has transitioned into a forest.

  • How can one stay overnight while hiking in the forest?

    One can stay overnight while hiking in the forest by bringing along a lightweight tent or hammock for shelter. It's important to choose a flat and safe spot to set up camp, away from any potential hazards like falling branches or flooding areas. Additionally, packing a sleeping bag, sleeping pad, and extra layers of clothing can help provide warmth and comfort during the night. Lastly, it's crucial to follow Leave No Trace principles and properly dispose of waste to minimize impact on the environment.

  • Where do animals stay in the forest during the day?

    During the day, animals in the forest can be found in various places depending on the species. Some animals may rest in burrows or dens underground, while others may seek shelter in the dense vegetation or up in the trees. Some animals, like birds, may build nests in the branches of trees to rest and protect their young. Overall, animals in the forest have adapted to find safe and comfortable places to rest during the day to avoid predators and extreme weather conditions.

  • In which forests (deciduous forest, mixed forest, coniferous forest) are there several animals or plants?

    Mixed forests are known to have a diverse range of animals and plants due to the combination of both deciduous and coniferous trees. This variety of vegetation provides different habitats and food sources for a wide array of species. Animals such as deer, squirrels, birds, and insects can be found in mixed forests, along with a variety of plant species like ferns, mosses, and wildflowers. This diversity of flora and fauna makes mixed forests a rich and vibrant ecosystem.

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