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Tourism: The Business of Hospitality and Travel, Global Edition
For introductory hospitality or tourism courses A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6th Edition, the perfect textbook for students taking their first hospitality or tourism class.It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality, and personal selling.The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses.Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills.This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.
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Hospitality and Tourism Marketing : Building Customer Driven Hospitality and Tourism Organizations
Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19.Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back.In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear.This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector.With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.
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Researching Hospitality and Tourism
"Takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation... a key subject-specific resource in our fields."- Dr Peter Lugosi, Oxford Brookes University "Currently the leading book of its kind... students and other novice researchers will find it accessible and user-friendly.Highly recommended."- Professor Roy C. Wood, University of MacauBob Brotherton offers an uncluttered guide to the key concepts and essential research techniques in hospitality and tourism.By providing an authoritative introduction, students are taken through the issues and decisions that need to be considered to conceive, plan, conduct and write up a research project. With updates to every chapter and an array of practical examples, this new edition takes students step-by-step through each decision and action stage of the research process, from identifying a topic and formulating the research question to carrying out research and analysing findings. A companion website will provide a host of student resources including links to video and web resources, suggested further reading, free to download journal articles, and test questions for each chapter.
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Robots, Artificial Intelligence and Service Automation in Travel, Tourism and Hospitality
Using a combination of theoretical discussion and real-world case studies, this book analyses the use of robotics, artificial intelligence and services automation (RAISA) within the travel, tourism and hospitality industries.Divided into two sections, the book first concentrates on the theoretical aspects surrounding the use of RAISA in travel, tourism and hospitality.Themes explored include:economic fundamentalscustomer attitudeschatbot adoptionservice qualityFollowing on from this, the second section concentrates on current and future use of RAISA technologies in specific subsectors of the tourism economy: hotels, restaurants, travel agencies, museums, and events.With an international scope of authorship and focus, the book is a useful reference source for scholars, students, and general readers interested in robotics, artificial intelligence, and automation technologies.Alongside this, the business insights and case studies examined in the book offer practitioners guidance on how these technologies can and will be incorporated into organizations, particularly those in the travel and tourism industry.
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Was the 1968 movement a revolutionary movement?
The 1968 movement was indeed a revolutionary movement in many ways. It was a time of widespread social and political upheaval, with protests and demonstrations occurring around the world. The movement challenged traditional power structures and advocated for significant social and political change. It also had a lasting impact on various aspects of society, including civil rights, women's rights, and anti-war activism. Overall, the 1968 movement can be seen as a revolutionary force that helped shape the modern world.
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What is better: quartz movement or automatic movement?
The choice between quartz and automatic movement ultimately depends on personal preference and lifestyle. Quartz movements are known for their accuracy, low maintenance, and affordability, making them a practical choice for everyday wear. On the other hand, automatic movements are favored for their craftsmanship, intricate mechanics, and the satisfaction of owning a traditional timepiece. Automatic movements also do not require a battery, as they are powered by the movement of the wearer's wrist, which can be appealing to some watch enthusiasts. Ultimately, the decision between quartz and automatic movement comes down to individual priorities and preferences.
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'Rest or movement?'
Both rest and movement are important for overall health and well-being. Rest allows the body to recover and recharge, while movement helps to maintain physical fitness and flexibility. Finding a balance between the two is key, as too much rest can lead to stiffness and decreased energy, while too much movement can lead to fatigue and overexertion. It's important to listen to your body and give it the rest and movement it needs to stay healthy and strong.
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How has the ecumenical movement developed from the anecumenical movement?
The ecumenical movement has developed from the anecumenical movement by shifting the focus from division and exclusivity to unity and cooperation among different Christian denominations. The anecumenical movement was characterized by competition and conflict between different Christian groups, while the ecumenical movement seeks to promote dialogue, understanding, and collaboration. This shift has led to the establishment of organizations such as the World Council of Churches and the National Council of Churches, which work towards fostering unity and common purpose among Christians worldwide. The ecumenical movement has also expanded its scope to include dialogue and cooperation with other religious traditions, promoting interfaith understanding and cooperation.
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Customer Service for Hospitality and Tourism
A fully revised and updated new edition of this bestselling and a unique text that explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice.In essence it is the ‘whys’ and ‘hows’of customer service.Fully updated with current statistics, trends, and examples, it is full of references to all the latest research from both academic and practitioner literature.Chapters cover important topics such as the financial and behavioural consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally. The third edition of this book – like the first and second - is easy to read, very current, and full of references to all the latest research.Chapters cover important topics such as the financial and behavioral consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally.The third edition also pays special attention to the COVID-19 pandemic and how it has altered customer service in the tourism and hospitality sector – a sector that was impacted more than any other due to the crisis. In addition to fresh, up-to-date material, the third edition contains 10 new cases from around the world that focus on how individuals or organizations in the hospitality sector have adapted – and even thrived - during the COVID-19 pandemic.
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Revenue Management for Hospitality and Tourism
Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals. The first part of the book provides academically rigorous challenging and contemporary material to get to the core of the subject and to make the theory and practice lively, relevant and engaging.Throughout this, and the second section, numerous references to past and present good practice are used- giving insight into best practice in cutting-edge companies leading the revenue management agenda in markets all over the world.The second part of the book is authored by a range of academics and practitioners all currently engaged in revenue management practice, balancing the theory with the best overview possible of best real world practice.Drawn from the widest possible range of sectors including hospitality, car rental, airlines, tour operators, restaurants and advertising it gives an unrivalled industry perspective. The book is designed for students at many levels in universities, business schools, schools of tourism and hospitality studying marketing, pricing, distribution, selling and commercial issues in the service industry.It will also be ideal for practitioners (consulting experts, revenue managers, pricing managers) studying part-time or on CPD programmes requiring a strong theoretical and practical orientation.It will be essential for those working in revenue management, reservations, operations and logistics and generic marketing.
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Strategic Management for Hospitality and Tourism
Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic.The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting.This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.
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Planning Research in Hospitality and Tourism
Planning Research in Hospitality and Tourism, third edition is an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. International in scope and appeal, this book provides students with an introduction to the basic principles, research techniques and characteristics of research in the international hospitality and tourism sectors in a straightforward and accessible way.It includes a variety of features throughout to aid understanding and offer practical tips of overcoming potential research issues. This new edition has been fully updated to include:New chapters on mixed methods and how to adopt technology into research practicesMore coverage of research strategies, focus groups, sampling secondary research as well as experimental designNew and updated international case studies and extracts from journals, providing real examples of tourism and hospitality research scenariosStudent and lecturer online resources, including practice datasets for studentsEnriched with insightful case studies throughout, this volume is essential reading for all tourism and hospitality researchers.
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What is the difference between movement description and movement analysis?
Movement description involves providing a detailed account of the physical actions and characteristics of a movement, such as the body parts involved, the sequence of movements, and the timing. On the other hand, movement analysis goes beyond just describing the movement and involves a deeper examination of the underlying principles, mechanics, and factors that influence the movement, such as biomechanics, motor control, and coordination. Movement analysis aims to understand the reasons behind how and why a movement is performed in a certain way, while movement description focuses on providing a clear and accurate account of the movement itself.
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Is Japanese movement in watches inferior compared to Swiss movement?
Japanese movement in watches is not necessarily inferior compared to Swiss movement. Both Japanese and Swiss movements have their own strengths and weaknesses. Japanese movements, such as those made by companies like Seiko and Citizen, are known for their precision and durability. On the other hand, Swiss movements, particularly those made by brands like Rolex and Patek Philippe, are often associated with luxury and craftsmanship. Ultimately, the quality of a watch movement depends on the specific brand and model, rather than the country of origin.
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Can you give examples of movement prompts, movement tasks, and movement instructions in the context of dancing?
Movement prompts in dancing could include "imagine you are floating on a cloud" or "move as if you are underwater." Movement tasks might involve "create a sequence of movements that travel across the floor" or "explore different levels by moving high, medium, and low." Movement instructions could be "take three steps forward, then turn to the right and reach your arms overhead" or "twist your body to the left and then extend your arms out to the side." These prompts, tasks, and instructions help dancers explore different qualities of movement and express themselves creatively.
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Can movement be taught?
Yes, movement can be taught. Through proper instruction, practice, and repetition, individuals can learn how to move their bodies in specific ways to achieve desired results. Whether it's learning a dance routine, perfecting a sports technique, or improving overall coordination and flexibility, movement can be taught and improved upon through dedicated effort and guidance from knowledgeable instructors.
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